Once you grasp it, everything else begins to fall into place.
Essence Focus helps you discover your brand's core personality through collaborative card sorting.
Free to use. No credit card required. Get started in 30 seconds.
89% of brands are considered replaceable.
You copy competitors instead of being original.
Your brand voice guidelines sit unused.
You sound confused, rehearsed, or generic.
Inconsistent voice means starting over each time.
Too many things to do.
You jump straight to tactics without strategy.
You misunderstand what brand voice encompasses.
You lack marketing and branding expertise.
Your team creates inconsistent content.
Identify your brand's essence in 30-60 minutes.
Build a voice by conviction, not committees.
Get guidelines your team will actually use.
Maintain consistency over time.
Translate your vision into authentic brand energy.
Once you've defined your brand voice, we'll give you the tools to use it effectively with LLMs and AI.
Create and edit content that stays consistent across every touchpoint.
Reduce time to brand alignment from 2-4 hour workshops to 30-60 minutes online.
Get your team on the same page, fast.
Work together in real-time, even when distributed.
See your team's decisions as they happen.
Discover your unique brand voice, not a template.
Build a voice that represents what you represent—and what you reject.
Flip cards. Figure out which ones sound like your brand.
Start a new session or join an existing one.
No signup required.
Flip cards to see contrasting adjectives.
Drag them into "We Are," "We Might Be," or "We Are Not" columns.
Download your results as CSV.
Use your defined brand voice with our LLM prompts to create consistent content.
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See Essence Focus in action.
Teams have discovered their brand voice
Average time to brand alignment
User satisfaction rate
"We've been grappling with tough questions about our brand voice for months.
Essence Focus helped us identify our essence in one session.
Everything else began to fall into place."
Sarah Martinez
Founder, TechStart Inc.
"Maintaining consistency across our team was impossible before.
Now we have guidelines that everyone actually uses.
The LLM prompts are a game-changer for keeping our voice authentic."
James Davis
CMO, BrandWorks Agency
"As a first-time founder, I didn't know how to market my product.
Essence Focus gave me the strategic foundation I was missing.
No branding degree required."
Alex Lee
Founder, IndieHack Co.
Trusted by innovative teams
Download our guide with LLM prompts for creating and editing your content authentically.
Learn how to maintain brand voice consistency across all your communications.